It enables manufacturers to reduce manufacturing and shipping costs. That said, it can provide helpful context for any content being created by in-house writers, freelancers or creative agencies. An internally focused business is best prepared to build a brand identity that would be meaningful to target customers A brand name provides customers with a way to The FDA doesn't require generic drugs to meet the same standards as brand-name drugs. Which of the following statements about brand equity is NOT true? Which of the following statements is true about a mashup? Branding enables suppliers to attract loyal and profitable set of customers. Term. C because customers find and pass along the message viral marketing. 50. TRUE 13) The result of positioning is the successful creation of an employee-focused value proposition. . Generic drugs are proprietary drugs that have a registered trademark. The role of brand names and advertising Which of the following statements about brand names is true? Graphic design platforms. View ch640.docx from MBA 640 at Central Michigan University. true. A) Unsought products are consumer products and services that customers buy frequently. 22 Which of the following statements are true about a brand positioning statement? Based on this information, which of the following statements is true? b. ii) The media planner has to know the reach, frequency, and impact of each of the major media types. One of the advantages of having a strong brand is the ability to have a more elastic consumer response to price decreases of the brand. Which of the following statements about generic drugs is true? Silk-skin is selling the products in specially designed tubes that make it easier to apply to the skin. B. Which of the following statements is true of branding? See Page 1. Since they are an expansion of a tried-and-true idea, they are . a) Logistics and supply chain are same. Which of the following statements is true of branding? Advertising is very important when a manufacturer launches a new or existing product. ERP which stands for Enterprise Resource Planning is a software used by organizations for business activities like: ERP is used to store critical knowledge that is used to make decisions that improve the organization's performance. b. The role of brand names and advertising. About 50% of the weights for brand A are within the top 25% of the weights for brand B. 1. Frequent-shopper programs are expensive to implement and manage. Customers can learn about a business by downloading a mobile app, but they can't place an order using an app D. 6) Which of the following statements is true about channel-originated promotion? APPLICATION QUESTIONS 11. Which of the following statements is most likely true about unsought products? C. Generic drugs are made with the same ingredients and same dosage as brand-name drugs. Which of the following statements about expenditures on advertising is true? c) Transportation and logistics are same. 4) Which of the following statements is true about customer promotion? 1. C. Generic drugs are made with the same ingredients and same dosage as brand-name drugs. True or False. C. Generic drugs are proprietary drugs that have a registered trademark. 11) All marketing strategy is built on segmentation, targeting, and positioning. The availability and price of substitutes affect the elasticity of demand for a good or service. A small business must creatively conduct low-cost marketing research. Answer: It comes directly to the customer from the manufacturer. Audit can be completed quite quickly. d. The first step in developing a brand identity is to focus on product features rather than customer benefits. Made from all-natural ingredients, the products are hypoallergenic. Almost 25% of the weights for brand B are less than the lowest weight for brand A. Question: Which of the following statements is true about branding? Question: All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. Question 1 1 out of 1 points which of the following statements is true about viral marketing. Your customer base (and their pain points) A high-level description of benefits. A. d) Supply chain is a subset of logistics. 3.figures in the accounts cannot be altered as the auditor visits several times during the year. 5) Silk-skin Cosmetics is advertising its newest line of eye makeup. false. 1. D. Generic drugs contain lower quality ingredients than brand-name drugs. More than 75% of the weights for brand A are within the top 50% of the weights for . It is a common model used by marketers when there is a delayed response to a marketing communication campaign. A specific type of data analysis that focuses on the composition of the bundle of merchandise purchased by a consumer during a single shopping occasion is called a market basket analysis. C. B It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. A small business must avoid leveraging secondary brand associations. To the manufacturer the package clearly identifies the product inside and it is usually the package that the customer recognises when shopping. A. 109) Brand storytelling is a less-structured approach to brand positioning. It was, according to Roosevelt, the "supreme achievement" of the New Deal. c) Unlike print media, the Internet is not an effective tool for . Brand names convey product quality. It provided old-age pensions. The Contemporary World This course introduces students to the contemporary world by examining the multifaceted phenomenon of globalization. 5. When price elasticity of demand is very high, we say there is brand loyalty. Which of the following statements about the branding guidelines for small business is TRUE? 20.Which of the following statements is true about a social audit? Brand identity is essential to develop brand loyalty. D. Generic drugs contain lower quality ingredients than brand-name drugs. Which of the following statements is correct regarding the object-oriented programming concept in Python? E. All of the above statements about the concerns over the relationship between brand equity and advertising and promotion are true. This website uses cookies to improve your experience while you navigate through the website. Branding assists buyers in numerous ways. Which of the following statements is TRUE about CVS Brand products? Determine whether the following statements are true or false. Made from all-natural ingredients, the products are hypoallergenic. Which of the following would be considered the . . True or False. All research indicates that brand extensions must have some logical connection to the original. Logistics Supply Chain Warehouse Management Inventory Management Management. W CVS Brand products help to build customer loyalty and are backed by a 100% Satisfaction Guarantee O CVS Brand products help drive sales because they cost more than the national brand There are more CVS Brand products on the shelves than national brands in CVS Pharmacy Stores There are several retailers that sell CVS Brand . In this case, which of the following is an example of co-branding by BerryBerry? Generic drugs contain lower quality ingredients than brand-name drugs. This website uses cookies to improve your experience while you navigate through the website. Type MCQMultiple A It captures all benefits offered to multiple market segments and the price for those benefits. Justify your answer. true Aleesha has strong brand loyalty toward Blassey's Inc. Diggit D, an electronics manufacturing company, believes that its competitor, Digit Dee, has copied Diggit D's name and product lines in order to mislead people . Explanation: Every state license psychologists. Branding facilitates buying Branding may provide psychological benefits for the buyer Branding differentiates a firm's products from competitors. This website uses cookies to improve your experience while you navigate through the website. To identify the product. . Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. 3. The quiz below tests on media planning concepts. c. It allows marketers to distinguish their products from their competitor's products. Multiple Choice Quiz. 2. It is the process of forecasting the impact of an organization's social responsibility activities on society to decide its . Which of the following statements is true about the AIDA model? It committed the national government to a broad range of welfare activities. Consider the following statements: Continuous audit is useful because. Question options: Brand equity - value of the brand ( answer is c - The highest level of brand equity involves establishing product benefits ) vel of brand equity involves establishing product benefits. trademark When goods have very low prices, the elasticity of . Brand knowledge is indicated when the consumer refuses to purchase competitive brands. See Page 1. Which of the following statements is most likely true about unsought products? Brand identity is essential to develop brand loyalty. A marketers have significant control over where their viral messages end up. ERP packages are designed & used to integrate many functional areas of business like finance, human resources, etc. 1. 5) Silk-skin Cosmetics is advertising its newest line of eye makeup. A. E) the possibility of having beautiful eyes. $21.99 Product Description Which of the following statements about the branding guidelines for a small business is true? 08 Oct 2020. Generic drugs are proprietary drugs that have a registered trademark. Try testing yourself before you read the chapter to see where your strengths and weaknesses are, then test yourself again once you've read the chapter to see how well you've understood. Your category or market. Which of the following statements is not true? Which of the following statements is true of branding? 1 In which decision making mode is a consumer engaged when both experience and involvement are low? B. 5) Identify the objective of trade promotions. 110) Narrative branding is based on deep metaphors that connect to people's memories, associations, and stories. C. It is used primarily in determining the best trade channel sales promotion technique. Question: All of the following statements about branding are true except? c. The best generator of repeat sales is unsatisfied customers. C. Critics argue sales promotion is leading to reductions in brand equity because it comes at the expense of media advertising. More detailed checking is possible. 2. Brand names raise awareness and increase consumer interest. 111) Cultural branding is essential for small firms, but ineffective for large companies. A) A small business must creatively conduct 4. 4.Which of the following did Facebook acquire to increase connections and communication between Facebook . E) the possibility of having beautiful eyes. d. Brand loyalty is influenced only by the price of a product. Options 2 and 3 are wrong: 2. Big data analysts use the Recency Frequency Monetary analysis to find out the important customers. Answer: perceived brand differences are small 31) In high-technology companies, there is an inordinate focus on the technology and product features rather than the customer and the benefits sought because: Using the various disciplines of the social sciences, it examines the economic, social, political, technological, and other transformations that have created an increasing awareness of the interconnectedness of peoples and places around the globe. Which of the following is true of brand equity? Brand loyalty is not affected by product quality. enables retailers and suppliers alike to gain better customer insights. 0. It protects goods as they move through packaging channels. It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. 49. A. Brand-essence serves as a metric to evaluate buyer's marketing strategies. When a firm spends a small amount of money on advertising, this signals that the quality of the good is high. While visual content is an important part of effective social media campaigns, platforms that allow users to create graphic elements are not a type of social media platform. A. A) Unsought products are consumer products and services that customers buy frequently. Capture feedback Deliver a quality product Create a consistent brand image Create consistent brand messaging The specific combination of goods, services, or ideas that a firm offers its target market is known as its ______________________. Which of the following statements is true of brand loyalty? The company wants to add more products to its product line. Correct: Correct. Option D. Proof of clinical work is required to renew one's license in all 50 states is not true about licensure in psychology. If a firm knows its product is of low quality, it will be willing to spend large amounts of money on advertising. i) Classes are real-world entities while objects are not real ii) Objects are real-world entities while classes are not real iii) Both objects and classes are real-world entities iv) All of the above At the abruptest, they license those psychologists who meet down instantly with patients and conduct tests or conduct out therapy. Brand equity is the . B. Branding is a useless tool to differentiates the product and the producer C. Brands give consumers a reason to share the opinions positively D. Brand can be copied easily : A. a: B. b: C. c: D. d: Answer c. c When a firm spends a large amount of money on advertising, advertising can be construed as a signal of quality.